Communicate! That's An ORDER

Writes Louise:

Effective Communication

Connecting Employees ---> Strategy ---> Customers

What most companies believe to be effective communication is information distribution, and telling who to do what, when and where. Nobody bothers to explain why, which leaves employees angry and confused and unable to connect to change.

The opposite of this top-down reporting and informing is effective communication, a process that is well managed, involves employees and seeks and includes their feedback.

Effective communication connects organisations to their employees, and connects employees to the company strategy, their customers and other employees.

When employees are connected, they understand and support the need for change, do their jobs well and support each other during difficult times of transition.

When employees are connected, it translates into a high productivity, high performance organisation.

When employees are not connected, it translates into a high stress, high uncertainty and low productivity, low performance organisation.

Louise Barnes

Louise Barnes Communications - Strategic Communication to Enable Successful Change

louise.barnes@lbc.co.za - Tel: +27 11 482 4354 - M: +27 73 234 4507

Postnet Suite 217
Private Bag X9
Melville
2109